I AM
Posted by kRiSs | Filed under WORK selected
I AM is a new club event taking place four times a year – every time in new festive surroundings – with a new concept and theme and changing international DJ line-ups, artists, fashion magazines, design brands etc.
At each event I AM is going to put focus on one humanitarian organisation or initiative in order to help and support a good and worthy cause like Children with cancer, the Red Cross, the Aids Fund.
Together with party promoter Nima K, I did concept, logo design and creative direction for these images. I wanted to give the logo a physical appearance and integrate it into the visuals. We made the logo out of wood 2 meters high and half meter deep and painted them white. The letters were used at the shoot as well as decoration at the actual event.
My good friend Simon Rasmussen (Stylist), Jonas Bie (Photographer) and I came up with the black and white Helmut Newton and Reservoir Dogs inspired look for the models. We wanted it to appeal to both the fashion and graphic/creative audience.
I created an 8 page invitation folder, as well as tee’s, poster, stickers, banners and eFlyers. Pictures of this as well as pictures from the first event will follow soon.
Invitation
Process
Here’s a some snapshots from when painting the letters and the shoot.
T-shirts
This image I kinda did for fun while playing with the logo concept.
Thanks to all the models, Simon Rasmussen, Jonas Bie, Morten Sabroe, Mads Emil Møller, Phillip Messman, Jesper Skade and Sami The Kid and Nima K.
See the I AM #2 designs here.
Tags: Art Direction, Graphic Design, I AM, Night Life, Party, Photography, Work
3 Responses to “I AM”
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LaKriss and other sweet stuff! » Blog Archive » I AM #2 Says:
September 12th, 2008 at 7:50 pm[...] take a look at the first I AM event material, now updated with pictures of the [...]
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Martin Says:
September 14th, 2008 at 2:36 pmnice - hook lige op med en invitation til næste gang
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LaKriss and other sweet stuff! » Blog Archive » I AM AARHUS Says:
October 28th, 2008 at 10:40 am[...] check I AM #1 and I AM [...]
