I AM pt.6

I AM #6

We’re keeping it 80’s!

Once again I teamed up with my friend stylist Simon Rasmussen to create this fun and colorful invite to I AM’s latest fashion party.  Strongly inspired by the legendary Studio Line commercials we played with bold colors and simple geometric shapes.

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Morten Breum - SINGLES

Morten Breum - DOMESTIC!

Single cover artwork for Morten Breum. Commissioned by Warner Music and disco:wax.

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I AM - J. Lindeberg

I AM - J. Lindeberg

MTV and Elite Models together with I AM presented the exclusive J.Lindeberg party. I did this invite for the event.

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I AM - A Night with the Knights

I AM - A Night with the Knights

I AM what I AM…
I AM my own special creation
a knight in the night, prepared for
an odyssey of stimulation

Back in February I AM once again set out to invite the fashion world to a night to remember in the extraordinary location The Knights Hall in Copenhagen. We created a very sensual invite with a good portion of nudity and elegant play with light.

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Serial Cut

Serial Cut

Finally a massive site and work update at Serial Cut. Bold and original work. One of my absolut fav’s.

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I AM Gallery K

I AM #4 - Gallery K

December 13th Nima K and the boys at I AM held their final extravagant party of 2008 at the prestigious Gallery K in Copenhagen.

As usual we used DK’s finest to produce the exclusive 20 page invite: The beautiful Mia Rossing (Elite Models) showed us what she got, Henrik Bülow behind the camera, Lasse Pedersen doing make-up and as always the one and only Simon “The Diamond” Rasmussen doing the styling - and me on creative direction and design.

I AM #4 - Gallery K

Click below to see the rest of the spreads.

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I AM #2

I AM #2

Friday 080808 I AM returned to Copenhagen during the Fashion week. With alluring imagery, mesmerizing performances, tantalizing dancers and captivating beats, a massive party was held celebrating fashion and the danish summer, again donating the earnings to Children with cancer.

This time we switched the style completely to a playful and color saturated summer feel. Photographer Christian Friis, make-up artist Jacob Kruse Henriksen and stylist Simon Rasmussen did their 80’s thing.

Invites, large banners, flyers and so forth was created. Check out more below.

Also take a look at the first I AM event material, now updated with pictures of the invite.

Images from the events will be updated to the posts soon.

I AM #2
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I AM

I AM

I AM is a new club event taking place four times a year – every time in new festive surroundings – with a new concept and theme and changing international DJ line-ups, artists, fashion magazines, design brands etc.

At each event I AM is going to put focus on one humanitarian organisation or initiative in order to help and support a good and worthy cause like Children with cancer, the Red Cross, the Aids Fund. 

Together with party promoter Nima K, I did concept, logo design and creative direction for these images. I wanted to give the logo a physical appearance and integrate it into the visuals. We made the logo out of wood 2 meters high and half meter deep and painted them white. The letters were used at the shoot as well as decoration at the actual event.

My good friend Simon Rasmussen (Stylist), Jonas Bie (Photographer) and I came up with the black and white Helmut Newton and Reservoir Dogs inspired look for the models. We wanted it to appeal to both the fashion and graphic/creative audience.

I created an 8 page invitation folder, as well as tee’s, poster, stickers, banners and eFlyers. Pictures of this as well as pictures from the first event will follow soon.

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Got GAM3?

GAM3 business cards

I never got around to post this work on my portfolio site, so i figured I would give you a peak at it here.

Since 2003 I’ve been been helping my good friends over at GAM3 (Martin Schultz and Simon Prahm), creating a strong visual identity with focus on youthful street and urban culture. 

GAM3 (pronounced “game”) is the quintessence of street culture. With base in Denmark, Scandinavia, and organized as a non-profit organization the program is a fusion of street basketball, urban culture and an effort to integrate minority youth in the community. 

Most people in Denmark today recognize the characteristic basketball player in the speech bubble, partly due to the dedicated street team of young kids putting up stickers and posters. Read more about GAM3 here.

As for previous years I this time created poster, flyers, tee’s, street-markings and so forth for GAM3’s many events, used both in Denmark and at their locations in the middle east. Together with Anders Lindegaard (GAM3) and Carsten Seidel (photographer) we created four strong pictures Playground, Freedom, Step-Up and Challenge. Playground and Freedom promoting the Street GAM3 local events, Step-Up being the new street dance events for girls and Challenge promoting the big GAM3 Finals event at Rådhuspladsen (City Hall, Copenhagen).

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