News Jan-Feb ‘10
Posted by kRiSs | Filed under News, Travel, WORK other

A lot of stuff going on lately. Just returned back from our Montréal office where I spent 2 weeks working on a very exciting pitch. Keeping my fingers x’ed for that one. We’re launching a bunch of stuff on adidas Originals at the moment. Check out our youtube channel for latest videos and also the newly relaunched adidas.com/originals.
I’m planning on an entirely new portfolio some time in the near future, but I’m not going to give ya a date ; )
Keep checking back once in a while… and for daily updates remember to check Kriss on creolbrothers.cover.dk
Tags: adidas Originals, Amsterdam, Montreal, News, Pitch, Travel, Work
Grand Prix at Créa
Posted by kRiSs | Filed under News

Yesterday night the adidas Original campaign won the Grand Prix at Créa along with a bunch of other awards.
Let’s all have a House Party!!
Tags: Adidas, Awards, Créa, Grand Prix, Montreal, Sid Lee, Work
One Drop
Posted by kRiSs | Filed under Inspiration, Miscellaneous

We at Sid Lee launch the One Drop Foundation site. Some good friends worked on this, please take a look and learn more about how you can help solve the water crisis.
Tags: Montreal, One Drop Foundation, Sid Lee, Website
Rated Rookies Spring/Summer ‘09
Posted by kRiSs | Filed under Inspiration, News

Rated Rookies; my colleague and ‘omeboyiee from MTL and his trusted gal partner, show their latest collection wrapped in a very tasty site. Good stuff guys!
Tags: Fashion, Montreal, Rated Rookies, Website
Québec City
Posted by kRiSs | Filed under News, Travel

I’m on the way to Québec City for the Sid Lee winter party. Then of to start a ‘new life’ in Amsterdam tomorrow! Will update the blog once the smoke settles - cheers kRiSs
Tags: Amsterdam, Montreal, Quebec, Sid Lee, Travel, Work
More balloons
Posted by kRiSs | Filed under Inspiration, News, Travel

Stumbled upon this flickr set… liking it! And also there has been a small change of plans… I’m leaving for Montréal tomorrow, and staying for 3 weeks before going to Amsterdam. Mes amis in Montréal - see you soon!
Tags: Amsterdam, Balloons, Montreal, Travel
À la Montréal
Posted by kRiSs | Filed under News, Travel


Things have been quite on the blog regarding my travel escapades. By now most of you have already seen the Adidas House Party spot, and generally I’ve just been really busy here at Sid Lee (Montréal) working on the many exiting new concepts and projects that will extend this lovely campaign in the year to come - of which the first couple of things will launch already in january… will keep you updated here.
Montréal is a lovely city. Coming from Copenhagen and living in New York for some months, this city is definitely a fine blend of european and north american culture that suits me very well. The nightlife in the city is also alive and kicking - despite the city’s size and the cold weather.
People don’t go into hibernation, which I sometimes find is the case in DK during the winter. Speaking of the weather, it gets pretty damn cold here! But across the board I find it more pleasant than the cold, windy and rainy winter weather of Denmark - I mean at least the sun shines sometimes!
I’ve made some great friends through work and also reunited with some old buddies. Everyone has made my stay here easy and comfortable and I’m kinda sad to leave them so soon… Jup that’s right - I’m going back. I’ll be spending the Christmas holidays in Denmark and Sweden for some good ol’ fashioned Jule hygge. Then I’ll be off to Amsterdam in the beginning of january where I’ll help power up the all new Sid Lee office. So if anyone have some good advice on living in Amsterdam (apartments, places to go, people to see) please hit me up.
I’m working on getting my iPhone photo stream integrated on the blog. But besides those I’ve taking a bunch of photos from my stay in Montréal, take a peak at them here:
Tags: Montreal, Photos, Sid Lee, Travel, Work
Mick Boogie
Posted by kRiSs | Filed under Inspiration, Travel

A little while back my bro introduced me to Mick Boogie and his Mixtapes. Viva La Hova being the latest that sees original beats fused with Coldplay samples all with Jay-Z verses laced on top - it’s definitely recommendable: Download it here.
Tonight I got invited to go see him perform at Bluedog Lounge here in Montréal, so looking forward to that!
Tags: Mick Boogie, Montreal, Music, Night Life, Travel
Montréal & Sid Lee
Posted by kRiSs | Filed under News, Travel

Time for an update on my whereabouts these days. After a little under 2 months in the snug comfort of home (Copenhagen), working for various clients and spending a great time freelancing for the danish advertising agency WDP, I’m finally back to being an adventurous traveller.
My plan was to head back to NYC where I had a couple of exciting opportunities, but when Sid Lee presented me with the chance to work on Adidas Originals there was no doubt in my mind: I had to go back over the atlantic and join their talented people in Montréal.
So here I am, arrived yesterday and still jet-lacked, but eagerly anticipating the coming challenges in the months to come. I live at the wonderful Sid Lee Loft situated near Petite Italie, it seems like a authentic and nice neighborhood and I’m looking forward to explore it more, as well as practice my française.
Today I’ve been on an extensive tour du Sid Lee, checking out their immense offices, saying hi to all my new colleagues, and last but not least enjoying the food in the Sid Licious Bistro.
So that’s about it for now, I’ll will keep you updated on my escapades here on the blog and post some pictures once I get around to that. Until then you can check out some of my mobile uploads here.
À Bientôt! To be continued…
Tags: Adidas, Montreal, Photos, Sid Lee, Travel, Work
Sid Lee
Posted by kRiSs | Filed under Inspiration, News

Sid Lee conceives brand experiences-by creating products, services and spaces - and markets them through advertising, experiential marketing, branded content and interactive communications.
Most agencies claim to be different, Sid Lee actually is! By eliminating boundaries between disciplines, cultures, business and art, they believe diversity is the key to success. Definitely one of my favorite agencies. Go check out their equally impressive brand new site: sidlee.com
Tags: Advertising, Agency, Montreal, Sid Lee