Go MAD
Posted by kRiSs | Filed under Inspiration
We wanted a way of writing the name that could embody the values of the Museum, something that seemed inventive and surprising, and that could appear in different ways on different occasions.
Interesting blog post over at Pentagram, the creators of the new identity for Museum of Arts and Design. A great description of their thoughts and insights in their work process. A simple idea and logo, that when executed across Identity, Typeface, Collateral, Exhibition Catalogs, Products, and Advertising, becomes very powerful. Go MAD.
Tags: Graphic Design, Identity, MAD, Museum, New York
Behind the glass
Posted by kRiSs | Filed under Travel, WORK selected
We went to the American Museum of Natural History this weekend and it was magical, even though all the special exhibitions where sold out and we only had time to see 2 of 5 floors before they closed.
I shot some pics of the many stuffed animals on exhibit and the reflexions in the window glass intrigued me to play around with them. Have a look.
Tags: Animals, Graphic Design, Museum, New York, Photography, Work
